The full archive.

I rebuilt the Pipedrive pricing page with usage limits, hidden costs, plan-change rules and a team-size cost table, all verified in a live trial account. “pipedrive pricing” moved from position 34.1 to 15.7, and “pipedrive subscription plans” from 31 to 6 in 28 days. The page is now cited in Google's AI Overviews for high-volume searches like “pipedrive pricing” and “pipedrive plans” (checked manually, October 2026).

Two pages were eclipsing each other on shared evaluation intent, with a template outranking the guide for the guide's own target term. I confirmed the overlap in Search Console, retargeted one page to a separate vocabulary and split the contested cluster into two clean intents.

Topic cluster analysis across a multi-market review site, rebuilding internal link maps to improve crawlability and topical authority, and rewriting headings to match what users searched for rather than internal category names. Titles and meta descriptions were refreshed to lift click-through rate.

I ran a monthly update cycle across a site's most commercially important listings and guides, deciding each month which pages justified the work, so the content adapted to search updates as they landed rather than after a drop.

Published by IntegrateIQ in September 2026: what to check after a HubSpot CSV import, written from controlled test imports rather than documentation.

A weighted evaluation matrix readers can use to score CRMs themselves, with a guide, a worked example and a matching Google Sheets template. GA4 events confirm visitors use it.

I have written more than 100 guides on subjects ranging from familiar to entirely new, including crypto guides on payments, wallets and how to use crypto for beginners. The method: gather and summarize sources fast, verify the mechanics first-hand wherever possible, and study the strongest competing pages to find what they miss.

A freelance commission for a US client under a tight deadline: I researched state-level context and audience behavior from scratch and delivered a ranked listing page. The client reported high satisfaction with how well the work adapted to the market.

I wrote content for the different country versions of the same websites, adjusting spelling, regulatory framing and tone for each audience rather than reusing one text.

Sites built on templates repeat the same boxes, disclosures and notices on every page. I accounted for them in how each page was written, so unique content stayed unique and no page was diluted by boilerplate it couldn't remove.

As one of four editors across five sites, I briefed, reviewed and edited a rotating network of around ten freelancers and made retention decisions. At least three went from a 20-40% usable baseline to around 90% after a few months of structured feedback.

I designed the brief formats the portfolio published through, tiered by content type and writer capability, and devised a friendlier, non-promotional house voice that became the site standard. The role ran across departments: briefing designers and escalating template faults to developers.

Rebrands and audits meant production at pace: one project ran to roughly 200 page updates in five days across three sites. My longest pieces, 3,500 to 5,000-word listing pages, were usually researched and written in a single day.

Outside content, I document land registry plans. I built two AutoCAD plugins with Claude: one automates topology testing and correction, a step that took more than 20 hours of manual work per project, and the other fixes a long-standing fault where coordinates drifted without anyone editing them. The same instinct runs through my content work: whatever I keep doing by hand gets turned into a system.