I write, edit and audit SEO content for any industry. Software reviews, e-commerce category pages, regulated YMYL content, crypto guides: the subject changes, the method doesn't. I start from what the reader actually needs, back every claim with evidence, and rebuild pages until they rank. I have also run the editorial operation behind the content, from briefs and freelance writers to AI production systems.
Selected work
Six projects across different industries, grouped by what they prove. Client work is described without brand names under NDA. The full archive is on the all work page.
A high-value listing page was ranking beyond position 100 and generating nothing. I rebuilt the content around the actual search intent, restructured how the offers were presented and applied targeted on-page SEO. It moved from outside the top 100 to position 57 within a single week.
After a traffic drop from the March 2024 Core Update, I rebuilt the three pages carrying a UK affiliate site's trust signals: the homepage, publishing policy and review process, applying E-E-A-T and Helpful Content principles. Rankings and organic traffic recovered across both release waves. Re-verified July 2026: the rebuilt structure is still live, two years and several Core Updates later.
On OfficeAtlas, my own CRM review site, every review comes from a real trial account: a written test script, a test dataset, an evidence log and scores against a published 14-category framework. The Zoho review alone rests on 187 screenshots, and it caught problems vendor pages don't mention, like European number formats imported as the wrong amounts.
In three months the site's impressions more than doubled, and the hands-on rewrites lifted average positions sharply: Pipedrive vs HubSpot from 50 to 27, the Zoho review from 66 to 41. The pricing page is cited in Google's AI Overviews for high-volume searches like “pipedrive pricing” and “pipedrive plans”, and the evaluation template is linked directly in several more (checked manually, October 2026).
See the published samples →For an SEO agency, I review Romanian e-commerce category pages in weekly batches of around 120 URLs: primary and secondary keywords, titles, meta descriptions and H1s, rewritten for natural Romanian and real search intent. Every keyword I suggest is checked in Google Keyword Planner against the products actually on the page.
Beyond the brief, I flag structural problems: URLs that don't match their products, foreign-language slugs, keyword cannibalization and categories whose products don't match their name.
I built a prompt system for producing content at volume and iterated on it until it was in daily use across the whole product team. Compliance language was enforced at generation, house voice was set as parameters, and the model was told to flag missing values rather than invent them. Facts always came from me or the live page, never from the model.
Read how I built it →As one of four editors across five sites, I briefed, reviewed and edited a rotating network of freelance writers and decided who was worth keeping. Rather than only editing harder, I developed them: at least three went from a 20-40% usable baseline to around 90% over a few months of structured feedback.
About
I studied Advertising and Public Relations at the University of West London, so I came to search from audience psychology rather than keyword tools. That's why my pages answer the question the reader actually arrived with, instead of circling a keyword until the word count is met.
I've written for software buyers, online shoppers, crypto newcomers and readers of regulated YMYL content, across UK, US, EU, NZ and Romanian audiences. I usually get up to speed on a new subject within a day: I research the sources, test the product or mechanics myself where I can, and study what the strongest competitors miss.
The job has rarely been only writing. I have designed brief formats, set tone of voice, developed writers, built AI production systems and automated repetitive work wherever I found it, including two AutoCAD plugins that cut more than 20 hours of manual checks per project in my land registry work.
Toolkit
Services
Engagements
Invoiced through my Romanian company in EUR, GBP or USD. Tell me the scope and I'll quote it.
Contact
A role, a content program or a site that isn't performing: include the link and roughly what you need. I reply within one business day.